B Corp? Benefit corporation? Both?

A point of confusion for many in the business world and beyond is what defines a Certified B Corp and what defines a benefit corporation. Even companies that have attained one or the other can muddy the waters by mis-characterizing their achievement.

The two aren’t interchangeable — yet — as there are some clear distinctions between a Certified B Corp and a benefit corporation (or public benefit corporation here in Colorado).

To help clarify the matter, Kerby recently wrote a byline article explaining the difference between the two for Colorado Biz magazine.

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